Thursday, June 21, 2012

History of Peacock

                    History of Peacock Carpet Centre
As we all know, this Dabwan family of entrepreneurs and hundreds of their employees built Peacock Carpet Centre (PCC) into a global company.

1970


At the beginning of the Company's history, you’ll meet a handmade carpet lover Ali Ahmed Dabwan who’s passionate is handmade carpets. He earned immense knowledge and experience on area rugs. He was enthusiastic and quite energetic to share his passion with others.



His meets people not to sell his carpet, in fact he spends long hours, articulating them every detail about each handmade carpet.



His early collections were sold in local market place. Ali Ahmed Dabwan attained amazing credibility as a passionate carpet supplier, rather than just a carpet seller.

1975


This is the most important year in the history of Peacock Carpet Centre. This year Abdul Rahman Ali Dabwan the elder son of Ali Ahmed Dabwan entered into the business of his father. In a very short period he earned more reputation than his father.



Abdul Rahman Ali Dabwan was a visionary, his honesty and hardworking tendency helped him achieving his visions.

1980


This is the year in which Abdul Rahman Ali Dabwan succeeded in turning market place selling opportunity into a showroom. The first Peacock Carpet Centre (PCC) was established in Adliya, which is offering valuable knowledge and wide range of finest handmade carpets to the world till this date.



Carpet lovers started visiting the showroom from across the region. Slowly PCC became well-known beyond the continents. Abdul Rahman Ali Dabwan was good in establishing a healthy and long-lasting relationships with his customers, as a result PCC spread its wings beyond the across the region and beyond. PCC has created a huge clientele in American military base.

1982


In this year Abdul Rahman Ali Dabwan personally started visiting villages of Iran (Persia), India, Pakistan and Afghanistan and started collecting finest handmade carpets to showcase in his showroom.

1990


This is one more crucial period in the history of Peacock Carpet Centre (PCC) turned out to be a family business. The entire family of Abdul Rahman Ali Dabwan has entered into the business. And the pioneer Abdul Rahman became President of the organisation.

1995


One of the milestone years in the history of PCC, the year the 2nd generation of Ali Ahmed Dabwan’s family has taken positions in the empire. Salah A. Rahman Dabwan, Mohammed A. Rahman Dabwan took responsibilities as Marketing and Managing Directors.



Abdul Rahman Ali Dabwan became President of the company.



Young Salah and Mohammed not only re-branded the PCC, but bought latest technologies into the business process.

1996


With new energetic management strength PCC has expanded into various branches across the region, serving clients beyond continents. Each branch succeeded capturing its own clientele, under the able management.

2007


The first web site of the largest handmade carpet group has launched in this year. Bravo Media WLL a local Advertising & Marketing agency assigned to re-brand the PCC group. Customers started enjoying the benefits of web site and elegant brochures showcasing wide range of handmade area rugs.

Present


Today PCC incarnated as a loyal brand for carpet lovers across the region, serving world’s finest handmade carpets to clients around the globe.

About Peacock !!!!!

                                  About Peacock
We are one of the best carpet dealers in Bahrain for the last 49 years. We have a good name in the local market as well as in the American market, especially in U.S. Military. We’re happy to maintain a very healthy relation with American customers for almost 27 long years till today.  The reason behind this cross continent success is genuine carpets and competitive price along with huge collection of finest quality rugs from around the world.

Since our humble inception we have been successful in maintaining the number one position in the region. We always maintain around 2000 pieces of best quality carpets in our showrooms, and those worth around US $ 7 million.

Major chunk of handmade area rugs will comes Iran, India, Pakistan, Afghanistan and Turkey. Similarly machine made wall to wall carpets rolls out from Turkey, Saudi Arabia, and Iran as well.

Our competitive pricing structure is the second reason behind our leading position amidst heavy competition. We often compare our price with other dealers in the region to make sure our prices are the best in the market.

We are proud to say that most of our customers are loyal to us. And we pay individual attention to each and every customer.  Our customer service always maintains a healthy relation with each of our customer. We’ve many capable professional employees such carpet mechanics, carpet repairers working with us for a long time.

Majority of our business springs from customer referrals. We’ve many happy customers are from U.S. Navy resided all over Asia. Our regular customers are from U.S. Base from Djibouti, Diego Garcia, Kuwait, Qatar and Afghanistan so on so. Almost every officer in U.S. Navy based in Bahrain is our friendly customer. Showcasing handmade area rugs in U.S. Base in Sigonella, Naples and Rota-Spain, is our activity takes place twice a year regularly from past few years.

We’ve many appreciations from many Captains, Commanders and American individuals, as the finest quality rugs supplier. Our marketing collaterals including this web site is carefully developed to help our customers gain knowledge about handmade carpets and its quality.

Similarly our loyal clients from local community are Government Offices such Ministry of Water & Electricity, Amiri Court and various Ministers, Parliamentarians. Regional clientele expands from almost all Embassies, Saudi Aramco, Financial Institutions, and Royal Families.

Our rugs are innovative works of high-quality one-of-a-kind artisan goods. Each piece is crafted by the hands of highly skilled artisans around the world, traditional techniques passed down for centuries. Hundreds of patterns have flourished over the centuries. We have immense experience and knowledge as rug experts to select those patterns most admired in the global marketplace in order to cater our clients across the globe.

Whts Handmade Carpets??

Handmade Carpets/Rugs.

The very mysteries of how the carpet actually came into existence would always remain the same in the absence of the documentary evidence. However, the market for handmade carpets (area rugs) is potentially growing across the continents. Exquisite design, High quality carpets hand craft working fine carpets have long been the international community of all ages.

Hand-made carpets are technically very different from machine-made carpets. As it is quite relevant from their names, hand-made carpets are woven by hands while machine-made carpets undergo treatments by various machines.

One of the most prominent differences between handmade and machine-made carpets is that the handmade holds a valuable impression. The other main difference between these two types of rugs is the actual manner of construction.

More clarity on the differences can be explained in terms of:


  • Knots used. 

  • Sides and Ends sewn.

  • Back of the carpets.

  • Materials used.

  • Touch.

  • Manufacturing process.

Machine-made carpets are not woven by hand but are loomed by a computer generated system or apparatus. There are no knots in machine-made rugs. Whereas in a hand-made rug, each knot is hand knotted and tied.

Hand-knotted carpets are the most durable in tenure. Usually an Oriental rug quality is judged by the knots per square inch (KPSI). The more the count, better the quality.

Knot density is an indicator of quality. More the number of knots per square inch, better the quality. KPSI is the density i.e. knots per square inch.


  • 80 or less KPSI denotes poor quality.

  • 120 to 330 are medium to good.

  • 330 or more KPSI denotes good to very good quality and more than that are classified as exclusively fine pieces.

Hand-made carpets are traditionally more expensive than those made by machines. Countries that are known to produce beautifully crafted hand-knotted rugs include Iran, India, Pakistan, Turkey, Afghanistan, Russia, China, Iraq and Morocco (among others). Hand-knotted rugs are descendants of Oriental Rugs and can be made in any shape, size, coloured or design.

Handmade rugs are rich in colours and tightly woven and they are meant to last for generations. In fact there is no history that a handmade rug lost its value over time, ever. Handmade carpets tend to increase in value with age.